In what ways would digital micro-currencies be relevant to Millennials?

First of all, this generation is more tech, and especially mobile, dependent, so the convenience of having digital micro-currencies or a Loyalty Point system that can be installed on their smartphone, and doesn’t require anything else, is a major point of convenience for them.

Statistics are also finding that the Millennial generation is starting businesses at an earlier age than any previous generation. Given that younger people tend to have less capital, being able to employ marketing strategies in their startups that are low-cost is hugely useful to them. This makes micro-currencies especially relevant to them, as it lets them add a sophisticated Loyalty Points program to their business, that facilitates the marketing of their business, at absolutely no cost.

Millennials also use more social media than older generations. Digital micro-currencies allow those of them who own their own business to leverage their social media presence to spread their own personal currency. By popularizing their own digital micro-currency, they effectively boost their own personal brand, and increase demand for the products and services that they sell.

Another factor to consider is that Millennials are much more concerned with being perceived as supporting social causes in their consumer decisions.

Using digital micro-currencies can appeal to this side of them because it would support small businesses, indie brands and other perceived underdogs which struggle against their larger competitors, and at the same time, boost local peer-to-peer trade, both of which are trending social causes for this generation.