Small businesses like coffee shops, cafes and tea bars often can’t afford to launch comprehensive loyalty points programs. Loyalty points are a form of micro-currency. The digital loyalty point programs available on the market are usually packaged in a Point of Sale software system and cost a monthly subscription. These points programs have very limited functionality, and don’t provide enough value to the small business to justify their cost.

Then there are other companies which have their own digital loyalty point program software, but as it costs hundreds of thousands to even over a million dollars to develop such a system, these companies are exclusively large retailers with dozens or hundreds of branches.

So most small businesses who want to provide their customers with a loyalty points program end up using old-school technologies like stamp cards, where they will stamp the card once every time a customer makes a purchase, and then award their customer with a free product/service once the stamp card has all all of its ‘slots’ stamped.

They can create loyalty points programs that can be created on a free platform/mobile app which are in many ways far more sophisticated than the big retailers’ points programs, and they don’t require the store owner to spend any money at all to launch.

Plus, it would save these businesses the cost of printing cards and buying the stamps. Their customers would also have no worries of losing their cards or forgetting them at home. As long as they have their smart phone with them with the platform installed, their loyalty points are with them as well. 

Another great feature of having micro-currencies/digital loyalty points that both customers and shop owners can utilize is the trading of loyalty points. Just with this revolutionary feature alone, there is so much potential in using digital loyalty points for both consumers and business owners.